There are four major changes to B2B buyer habits that could affect your sales and marketing strategies, and the research will surprise you.
ODEA breaks down these changes and shows how your business can adapt to the times.
Think about the last time you made a purchase for your business.
What did you do? It’s likely that you started with a Google search, browsed a few possible vendors’ websites and gathered information on product features. You might have also asked peers within your industry for a recommendation and skimmed a few blog posts or reviews.
The 4 major changes in B2B Buying Habits are:
- The New Sales Funnel
- The Smarter B2B Buyer
- The Impact of Content
- The Role of Peers
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